Mission Aarambh Connects Over 1.6 Lakh Parents Through Digital Parent Engagement to Strengthen Early Childhood Learning: Dr. Baljit Kaur
WhatsApp-based home learning empowering families to become active partners in their children’s early education
Under the leadership of Chief Minister Bhagwant Singh Mann, Punjab leveraging digital innovation to strengthen Early Childhood Care and Education (ECCE)
Programme spans all 23 districts, connecting 26,209 Anganwadi Workers through weekly activity calendars, daily learning videos and interactive quizzes
Chandigarh, July 13 (WISHAVWARTA);- Reaffirming the Punjab Government’s commitment to giving every child the best possible start in life, Social Security, Women and Child Development Minister Dr. Baljit Kaur said that under the leadership of Chief Minister Bhagwant Singh Mann, Mission Aarambh is transforming early childhood education by bringing parents and Anganwadi Workers closer through digital platforms.
The Cabinet Minister said that Mission Aarambh, being implemented in partnership with Pratham and Rocket Learning, has reached more than 1.6 lakh parents across Punjab through WhatsApp-based home learning. By providing families with simple, engaging and age-appropriate learning activities, the initiative is enabling parents to actively support their children’s learning and overall development from the comfort of their homes.
Dr. Baljit Kaur informed that the programme has successfully covered all 23 districts of Punjab and connected 26,209 Anganwadi Workers through dedicated WhatsApp groups. Around 70 per cent of the Anganwadi Workers are actively engaged on the platform, while nearly 35 per cent have earned recognition as ‘Gold Medal’ or ‘Superstar Anganwadi Workers’ for their outstanding participation and consistent performance.
She further said that parents receive weekly activity calendars, daily learning videos, interactive quizzes and specially curated learning content through WhatsApp, making home-based learning simple, enjoyable and effective. The initiative also equips Anganwadi Workers with digital tools to regularly engage with families and support children’s cognitive, language, social and emotional development.
Dr. Baljit Kaur said that Mission Aarambh reflects the Mann Government’s vision of making parents equal partners in their children’s early learning. By combining technology, community participation and the dedication of Anganwadi Workers, the initiative is laying a strong foundation for lifelong learning and holistic development during the most formative years of every child’s life.
